GREENWAY ELEMENTARY

︎︎︎ BRANDING (2024)

BRIEF ︎

Develop a new mascot and branding system for North Kansas City School District new Greenway Elementary.

CONCEPT︎

Built beside a lake, Greenway Elementary offers students opportunities to appreciate and connect with nature within their classes. To honor this, the school uses "Ollie the Otter," to represent their school pride. Ollie’s design is based on the river otters native to the area in Missouri.